There is a large range of sponsorship deals, from local to country wide, but this post will look at the largest.
Sponsoring a complete sporting event is an beneficial way to advertise a brand, especially when it is something watched all over the world. The Hisense shareholders made the decision to sponsor the 2018 soccer world cup, which is one of the most viewed events of all time, so of course will have distribute the companies image successfully. The sponsorship of events does not have the longevity of other sponsorships, such as kit or sports arena sponsors, but it is maybe the most effective for that brief space of time. When a specific event is a big success and remembered fondly, then the same narrative is offered to the brands that sponsor it; this is the case for any occasion and of course sporting events are no different.
Whilst most firms looking to sponsor will try and sponsor football tops, there are some good examples of businesses sponsoring entire domestic leagues. There are some cases of firms sponsoring whole leagues. This type of sponsorship is rare, but that is partly because of the fact there are limited leagues to sponsor, and if you are a huge brand, you will prefer to sponsor the top league. At shareholder meetings like the Telecom Italia AGM they would have been chosen to sponsor the top Italian division, which is one of the most watched in Europe; sponsoring one of the leading leagues around Europe is of course an important sponsorship for sport. The cup that is lifted at the end of the season even has the sponsor on it, which shows how extensive and thorough a sponsorship such as this might be.
The most popular sponsorship deals are nearly usually for soccer shirts, as these are the most recognisable features of football clubs to followers, apart from the players themselves of course. It is a creative sponsorship idea to sponsor a soccer shirt as it will then be employed for every piece of promotion both for the club but likewise for the footballers themselves, meaning you are receiving more for your money than so many other sorts of sponsorship. The reputation of a football team will decide the size and cost of the sponsorship contract, so normally the most supported and watched teams will receive the greatest sponsorship deals. For instance, the Chevrolet owners decided to sponsor probably the most followed football team in the world today, and this came at a top price; the shirt itself even so sold almost 3 million units in one year, showing how beneficial this type of sponsorship might be. The shirt is displayed around the world which gives the automobile producing company a global outreach through one single sponsorship deal. If the team is really successful, like the club in question has been, that likewise assists to showcase the sponsors brand name.